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Product Campaign
BRAND
BRAND
Duracell
Kraft Mac
& Cheese
YEAR
YEAR
2026
2026
FOR
FOR
-
-
Every Christmas, the same thing happens.
Kids finally open the gift they’ve been asking Santa for all year… and the magic stops when the batteries are missing.
So we thought: if parents forget them every year, we’ll make sure don’t.
That’s why we turned Duracell batteries into toys, placing them in toy stores and catalogues so kids could finally add them to their Santa lists.
Because if toys don’t come with batteries, maybe batteries should come as toys.
Every Christmas, the same thing happens.
Kids finally open the gift they’ve been asking Santa for all year… and the magic stops when the batteries are missing.
So we thought: if parents forget them every year, we’ll make sure don’t.
That’s why we turned Duracell batteries into toys, placing them in toy stores and catalogues so kids could finally add them to their Santa lists.
Because if toys don’t come with batteries, maybe batteries should come as toys.
/PRODUCT DESIGN
/PRODUCT DESIGN
/IN-STORE CAMPAIGN
/IN-STORE CAMPAIGN
Still hungry?
Still hungry?