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Product Campaign
Product Campaign
BRAND
BRAND
Kraft Mac & Cheese
Kraft Mac
& Cheese
YEAR
YEAR
2025
2025
FOR
FOR
D&AD New Blood Awards
D&AD New Blood Awards
Gamers rarely leave the couch, except when back pain strikes. So we turned that rare moment they stand up — to grab a snack — into a chance to tone up and game longer, thanks to Raquel’s favorite hobby: Pilates.
Gamers rarely leave the couch, except when back pain strikes. So we turned that rare moment they stand up — to grab a snack — into a chance to tone up and game longer, thanks to Raquel’s favorite hobby: Pilates.
/CASE STUDY
/CASE STUDY
/PACKAGING
/PACKAGING
/FRAMES (In-House Production)
/FRAMES (In-House Production)
We knew this case had to be pure infomercial style. And since we had every scene planned out, here we are, filming it all ourselves.
Shout-out to our star, Fer!
Still hungry?
Still hungry?