WORK

WORK

ABOUT

ABOUT

ABOUT

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BRAND

BRAND

-

-

YEAR

YEAR

2025-2026

2025-2026

AWARD

AWARD

Shiny List

Shiny List

The challenge was to create a campaign with real cultural relevance. As summer loomed, Raquel, a proud “Madrileña”, saw her city being swallowed by the crowds. That's why we turned visitors into walking protests against over-tourism. How? By giving them souvenirs that invite you not to come.

The challenge was to create a campaign with real cultural relevance. As summer loomed, Raquel, a proud “Madrileña”, saw her city being swallowed by the crowds. That's why we turned visitors into walking protests against over-tourism. How? By giving them souvenirs that invite you not to come.

/CASE STUDY

/CASE STUDY

/COLLECTION

/COLLECTION

/SOCIAL CONTENT

/SOCIAL CONTENT

The campaign didn’t end with the launch, it continued during Christmas. Check it out here!

The campaign didn’t end with the launch, it continued during Christmas. Check it out here!

/HACK THE SHOPS

/HACK THE SHOPS

Raúl & Raquel

Raúl &

Raquel

(Art director + Copywriter)

(Art director +

Copywriter)