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Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs Novenirs
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Personal Project

& Awareness Campaign

BRAND

BRAND

-

Kraft Mac

& Cheese

YEAR

YEAR

2025

2025

FOR

FOR

Shiny List (shortlisted )

The challenge was to create a campaign with real cultural relevance. As summer loomed, Raquel, a proud “Madrileña”, saw his city being swallowed by the crowds. That's why we turned visitors into walking protests against over-tourism.

How? By giving them souvenirs that invite you not to come.

The challenge was to create a campaign with real cultural relevance. As summer loomed, Raquel, a proud “Madrileña”, saw his city being swallowed by the crowds. That's why we turned visitors into walking protests against over-tourism.

How? By giving them souvenirs that invite you not to come.

/COLLECTION

/COLLECTION

/SOCIAL CONTENT

/SOCIAL CONTENT

/HACK THE SHOPS

/HACK THE SHOPS

Still hungry?

Still hungry?