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The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean
The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean
The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean
The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean The Gamer Lean
Print Campaign
Print Campaign
BRAND
BRAND
Xbox
Xbox
YEAR
YEAR
2025
2025
FOR
FOR
D&AD New Blood Awards (Wood Pencil)
D&AD New Blood Awards (Wood Pencil)
To launch Game Pass, Xbox set out to celebrate those who live and breathe gaming. And what better way to honor them than finding them taking gaming beyond the screen. Raúl, as a gamer, adopted that signature pose of deep focus to channel his ideas, and we turned it into a symbol. The Gamer Lean shows that we're not talking about entertainment: we're talking about lifestyle.
To launch Game Pass, Xbox set out to celebrate those who live and breathe gaming. And what better way to honor them than finding them taking gaming beyond the screen. Raúl, as a gamer, adopted that signature pose of deep focus to channel his ideas, and we turned it into a symbol. The Gamer Lean shows that we're not talking about entertainment: we're talking about lifestyle.
/PRINT CAMPAIGN
/PRINT CAMPAIGN
